Job Description :

As an Area Sales Manager - Modern Trade, you will be instrumental in driving our growth strategy within the modern retail landscape across Bangalore. This pivotal role involves leading a high-performing sales team, cultivating robust relationships with key modern trade accounts, and executing strategic sales initiatives to achieve ambitious revenue and market share targets. You will be responsible for optimizing distribution, enhancing brand visibility, and ensuring superior execution at the point of sale, directly contributing to the company's expansion and profitability in a dynamic and competitive market.

Key Responsibilities :

- Develop and execute comprehensive sales strategies to achieve aggressive revenue and volume targets within the Modern Trade channel across Bangalore.

- Cultivate and strengthen strategic relationships with key decision-makers at major retail chains, negotiating favorable terms and promotional calendars to maximize brand presence and sales.

- Lead, mentor, and motivate a team of sales professionals, fostering a high-performance culture focused on execution excellence and continuous development.

- Oversee effective distribution, merchandising, and in-store execution, ensuring optimal product availability, visibility, and planogram compliance across all Modern Trade outlets.

- Analyze market trends, competitor activities, and consumer insights to identify new opportunities and adapt sales strategies for sustained growth.

- Manage trade spends and promotional budgets efficiently, ensuring maximum ROI and adherence to company guidelines.

- Collaborate cross-functionally with marketing, supply chain, and finance teams to ensure seamless product launches, inventory management, and promotional support.

Required Skillset :

- Demonstrated expertise in FMCG sales and distribution, specifically within the Modern Trade channel, with a proven track record of achieving and exceeding sales targets.

- Strong capabilities in Key Account Management, including negotiation, joint business planning, and fostering long-term strategic partnerships with large retail chains.

- Exceptional leadership and team management skills, with the ability to inspire, develop, and drive a sales force towards ambitious goals.

- Proficiency in sales analytics, forecasting, and budget management, translating data into actionable strategies for market penetration and growth.

- Excellent communication, presentation, and interpersonal skills, enabling effective collaboration with internal teams and external stakeholders.

- A Bachelor's degree in Business Administration or a related field is essential; an MBA from a reputed institution is highly preferred.

- Ability to thrive in a fast-paced, target-driven environment, demonstrating strong problem-solving and decision-making abilities while based in Bangalore.