1. Revenue, Planning and BTL Management - Responsible for the overall annual business plan across categories for the MT channel and set targets across accounts - Collaborate with KAMs and Operation manager for target setting at account level - Design and drive BTL plans to drive growth as per business objectives 2.Shopper Insights & Portfolio Management - Leverage shopper insights, customer marketing, merchandising and other resources to drive competitive strategies that accelerate channel growth - Plan brand level promotions to ensure recruitment and upgrading of shopper base and gain shares 3. New Product Launches and Channel Development - Create launch deck and instore POSM material along with marketing team and roll out the same to the relevant stakeholders - Monitor and analyze campaign performance, track key performance indicators (KPIs), and make data-driven recommendations for optimization 4. Market Intelligence & Tech Enablement - Monitor market trends and competitor activities, providing insights and recommendations to enhance customer marketing strategies for MT - Leverage technology and tools as an important differentiator to drive efficiency , coverage and effectiveness of programs

Bangalore

Area Sales Manager - Modern Trade - FMCG 

Job Description for Area Sales Manager - Modern Trade - FMCG  in Kairos Consulting in  Bangalore for (3-6) years of experience. Apply Now!