Area Sales Manager - General Trade - FMCG

Role Overview:

As an Area Sales Manager for General Trade in Bangalore, you will be the driving force behind our market penetration and brand visibility across the region. You will lead the charge in managing a robust distribution network, ensuring our products are available and prominently displayed in retail outlets. This role involves working closely with distributors, field sales teams, and internal stakeholders to execute sales strategies that align with our national growth objectives. By optimizing route-to-market plans and fostering strong relationships with trade partners, you will directly influence our market share and ensure we consistently meet ambitious revenue targets in a highly competitive FMCG landscape.

Key Responsibilities:

- Drive primary and secondary sales targets by implementing effective sales strategies across the assigned territory to ensure consistent revenue growth.

- Manage and expand the distribution network by identifying new partners and optimizing existing routes to market to maximize product reach.

- Lead and mentor a team of sales representatives, providing them with the guidance and performance feedback necessary to achieve individual and collective goals.

- Execute trade marketing initiatives at the retail level to enhance brand visibility and consumer engagement, ensuring our products stand out on the shelf.

- Monitor sales operations and inventory levels at the distributor point to prevent stock-outs and maintain a healthy supply chain flow.

- Analyze market trends and competitor activities to refine sales planning and provide actionable insights to the leadership team for strategic decision-making.

Required Skillset:

- Proven ability to manage complex distribution networks and drive General Trade sales in a fast-paced FMCG environment, with 1 to 6 years of relevant experience.

- Strong analytical skills to interpret sales data and market metrics, enabling the development of data-backed sales strategies and operational improvements.

- Exceptional interpersonal and leadership abilities to motivate diverse field teams and build long-term, trust-based relationships with distributors and retail partners.

- Excellent communication skills to articulate sales goals clearly and negotiate effectively with stakeholders at various levels of the supply chain.

- High degree of adaptability and a hands-on approach to problem-solving, with the ability to thrive in an on-site, field-intensive work environment in Bangalore.

- A postgraduate degree in Management from a reputed institute is preferred, providing a strong foundation in sales management and business strategy.