Area Sales Manager - General Trade - FMCG

Role Overview:

We are seeking an experienced Area Sales Manager to lead our General Trade operations across Punjab. In this role, you will be the primary driver of our market presence, responsible for executing sales strategies, managing distributor networks, and ensuring product availability across retail outlets. You will work closely with regional sales teams and external trade partners to drive volume growth and market share. Your efforts will directly influence the company's revenue trajectory and brand visibility in one of the most competitive FMCG markets in India.

Key Responsibilities:

- Drive primary and secondary sales targets for the assigned territory to ensure consistent revenue growth.

- Manage and optimize the distribution network by identifying new partners and strengthening relationships with existing distributors.

- Execute merchandising and visibility initiatives at the retail level to enhance brand recall and consumer engagement.

- Monitor competitor activities and market trends to provide actionable insights for strategic decision-making.

- Lead and mentor a team of sales representatives to ensure high performance and adherence to company sales processes.

- Resolve operational bottlenecks in the supply chain to ensure seamless product delivery to general trade outlets.

Required Skillset:

- Demonstrated ability to manage large-scale distribution networks and achieve aggressive sales targets in a fast-paced FMCG environment.

- Strong analytical skills to interpret sales data, identify growth opportunities, and manage territory profitability.

- Excellent interpersonal and negotiation skills to build rapport with distributors, wholesalers, and retail stakeholders.

- Proven capability to lead and motivate field teams to deliver consistent results under pressure.

- Ability to travel extensively across the Punjab region to conduct market visits and oversee on-ground operations.

- A Bachelor's degree in Business Administration or a related field, with 2 - 4 years of relevant experience in General Trade sales.

Tags: FMCG Sales, General Trade, Distribution, Sales