Area Sales Manager - General Trade - FMCG

Title: Area Sales Manager General Trade

Location: Coimbatore

Experience: Min 5 years in FMCG General Trade (Team Handling Mandatory)

Role Overview:

The ASM will lead the GT sales operations for the assigned territory, driving revenue, distribution, and execution excellence through effective distributor management and team leadership.

Key Responsibilities:

- Own primary, secondary & tertiary sales targets for the region

- Lead, coach & drive a team of Sales Officers / TSRs to deliver distribution and coverage KPIs

- Manage distributor ROI, stock norms, claims, and market hygiene

- Ensure flawless execution of monthly plans, promotions, and trade schemes

- Strengthen retail visibility, availability, and market share across GT

- Identify high-potential outlets, expand numeric & weighted distribution

- Monitor competition activity and provide actionable insights to leadership

- Drive beat planning, JCP adherence, and territory productivity improvement

- Lead new product launches and ensure market activation excellence

Requirements:

- MBA / PGDM preferred (IIM / Tier-1 & Tier-2 desirable)/MBA

- Strong FMCG GT experience with proven team-handling exposure

- Sharp business acumen, analytical mindset, and execution discipline

- Excellent communication, negotiation & stakeholder management skills