Area Sales Manager - General Trade - FMCG

Job Title: Area Sales Manager - General Trade

Base Location: Mumbai

Areas to be covered: Mumbai

Purpose of job:

Drive the primary and secondary sales volume in Mumbai for General Trade for FMCG/ Personal care/ Medical domain.

Role & Responsibilities:

1. Deliver primary and secondary sales target as per Annual Operating Plan in the assigned territory.

2. Timely Tracking & Monitoring performance of Channel partners and Sales team to identify deviation and plan accordingly for risk mitigation.

3. Responsible for developing and expanding Sales & Profitability of the company in the assigned region.

4. Add new accounts, retail partners for increasing numeric reach and weighted reach.

5. Planning and implementation of sales promotional activities in the territory in collaboration with Marketing team.

6. Identify and Weed out small and high impact issues faced by channel partners.

7. Cultivate and maintain effective business relationships with executive decision makers in large accounts.

8. Reviewing visibility of product range at retail counters.

9. Analyse and control expenditures of assigned area to conform to budgetary requirements.

10. Utilising retail & distribution platforms to improve efficiency and reduce distribution costs; monitoring the process flow in order to ensure the operational efficiency through dealers and distributors.

Education and Work Experience:

1. Graduation in any stream and MBA/PGDBM in Sales & Marketing.

2. Strong experience (5 - 12 years) within a large Indian or multinational organization preferably within the FMCG industry in General Trade.

3. Experience of working in territory is mandatory.

Knowledge & Skills: