Area- ASM South Coastal Karnataka and Kerala HQ : Mysore Area Manager : South & Coastal Karnataka + Kerala Salary Offered : 15-17LPA Reporting Team : 2-3 AE's and 4-6 SO Job description for Area Sales Manager: Key Responsibility areas: Target Setting & Achievement: - Setting monthly and quarterly Primary and Secondary Sales targets for each reporting team member and all distributors in line with overall organizational sales plan - Target setting to be done at value and volume level for all key brands at SKU level - Ensure 100%+ target achievement for each month - Set up tracking mechanism for target achievement for each team member and all distributor drive improvement in low performing teams - Ensuing healthy weekly phasing for target achievement and avoid month end stock dumping Planning Sales Inputs and execution: - Lead planning for all trade schemes on monthly basis with inputs from central sales teams for all channels (retail, wholesale, rural markets, self-service outlets) - Ensure 100% scheme utilisation and execution in-market - Track effectiveness of trade schemes in achieving sales results and make necessary changes - Identify areas for cost optimization and lowering of scheme costs to improve overall cost to sales (CTS) - Drive innovative approach in scheme planning and execution. Stock Control: - Lead rolling 3 month distributor level forecasting for all brands at SKU level - Ensure 90%+ forecast accuracy. - Work with central and regional logistics team for ensure adequate stock availability at CFA and distributor levels required to meet sales targets - Ensure no stock aging at CFA and Distributor level - Plan timely liquidation of stocks to ensure to write off - Implementing S&D (Sales and Distribution) Strategy - Provide inputs to central sales teams for building annual sales and distribution strategy - Ensure 100% adherence for all S&D guidelines in the area - Improve market and outlet coverage basis S&D strategy Trade Infrastructure management: - Maintain positive relationship with all trade partners - distributors, super stockists, sub-stockists, rural stockists and wholesellers - Build distributor score card to track progress and make changes or improvement where necessary - Appoint new distributors basis S&D strategy to improve market and outlet coverages Sales Commercial: - Ensure timely payment of all trade claims - Track all S&D costs and plan actions to lower overall CTS (cost to sales) Market Understanding: - Build strong understanding of all competition actions in market. Track and plan anti-competition actions in market to build market share - Track all new developments in the category wrt new launches, new consumer trends, new S&D developments etc and report to central sales teams to build actions to improve market share - Report trade price of key categories to help formulate pricing plans Develop team: - Train and develop reporting team of ASE, TSI and SO to improve their individual performance. - Conduct monthly meetings to plan sales actions for the month in line with overall plans and ensure all teams are equipped to achieve sales targets and ensure effective deployment of S&D actions. - Lead hiring of new team members - Coach team to improve sales productivity at all levels Data Systems and Digital: - Improve adoption of digital technology by distributors (DMS) and sales teams (SFA) - Build strong MIS and reporting systems to track and report top KPIs BTL Activations: - Support central sales and marketing teams to help execute key BTL activities like activations, sampling and visibility programs Focus portfolio sales: - Improve focus portfolio sales - Must sell SKU's and new product launches. - Build unique sales actions to improve sales of new product launches. Reporting Relationships: - Role Reporting to RSM or GM/DGM Sales - Team Reporting to Role - ASE (Area Sales Executives) - Minimum 2-3 Functional Interactions: - Marketing & Innovations team - Central and Regional logistics team - Central Sales Enabling Organisation team - Finance team - Sales HR Role Requirements: - Person should have FMCG background ideally from Spices, Meal Solutions and Foods space - Minimum 2-4 years' experience in FMCG GT Channel Sales. - Should have experience of scaling new businesses and good awareness of how to set up distribution channels, appoint new distributors, set up S&D processes and recruit teams - Graduate/MBA in Sales & marketing, - Good Communication & Interpersonal skills, Strong leadership skills, - Proficient in excel, PowerPoint and SAP system use

Mysore

Karnataka

Area Sales Manager - General Trade - FMCG 

Job Description for Area Sales Manager - General Trade - FMCG  in AXO Recruitment & Staffing Services in  Mysore Karnataka for (2-4) years of experience. Apply Now!