Area Sales Manager - Foods/FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Description - The Area Sales Manager is responsible to manage business and brand movement within her/ his territory. She/ He is responsible for developing monthly & quarterly forecasts and allocate resources in a way that sales are maximized. The Manager takes care of timely and accurate execution of planned activities in a holistic manner in co-ordination with the team

Client Details - A Global Foods MNC

Description:

- Plan, create and review MJP, DCP to improve territory coverage and frequency of calls at Pharmacies and general trade outlets

- Tracking and improving outlet throughput by Ensuring visibility, merchandising, availability

- Ensuring Implementation of SOP and company guidelines at Distributors

- Monitoring Distribution Channel Hygiene / Market Hygiene

- Identifying, developing and servicing Key Accounts (KAM) for the business

- Plan, implement and review promotional schemes/ offers with stakeholders

- Co-ordination & Liaising with Brand Team/ Trade Marketing team/ Sales-Operation

- Plan, implement and review promotional schemes/ offers with stakeholders

- Train & coach the team to utilize maximum potential of individuals

- Conduct unbiased and transparent Performance review with team members- Monthly, Quarterly and Yearly

- Translate the national objectives in individual/ team/ customer objectives and actions to achieve growth and profit targets.

- Focus on retaining employees through motivation and team building

Profile:

A successful Area Sales Manager should have:

- Mandatory MBA degree

- Minimum 8+ years of post MBA experience

- Mandatory 2-3 years of experience in handling Delhi market

- General Trade Sales experience with OTC/Chemist channel exposure

- 4-5 years of Executive/Area Manager experience