Area Sales Manager - Food Division

Role Overview:

As an Area Sales Manager for our Food division in Nigeria, you will serve as the primary driver of our market presence, overseeing the end-to-end sales operations within your assigned territory. You will be responsible for managing a robust distribution network, mentoring a team of sales representatives, and ensuring our product portfolio maintains high visibility and availability across all retail touchpoints.

By collaborating closely with distributors, key retail partners, and internal supply chain teams, you will play a pivotal role in scaling our market share and ensuring that our food products become a household staple across the region. Your strategic oversight will directly influence our top-line growth and strengthen our competitive positioning in the dynamic Nigerian FMCG landscape.

Key Responsibilities:

- Execute comprehensive sales strategies across General Trade channels to achieve monthly and quarterly volume targets and revenue objectives.

- Manage and nurture relationships with distributors and wholesalers to ensure optimal stock levels, timely order fulfillment, and consistent market coverage.

- Monitor competitor activities and market trends to provide actionable insights that help the business adapt its pricing and promotional strategies.

- Lead, train, and motivate a field sales team to ensure high performance, adherence to sales processes, and effective execution of merchandising standards.

- Conduct regular market visits to audit retail outlets, resolve operational bottlenecks, and identify new business opportunities to expand our distribution footprint.

Required Skillset:

- Demonstrate a deep understanding of FMCG sales dynamics, specifically within the General Trade sector, with a proven ability to manage complex distribution networks.

- Exhibit strong analytical capabilities to interpret sales data, track KPIs, and translate market feedback into effective sales plans.

- Communicate effectively with diverse stakeholders, ranging from local retail partners to senior management, to ensure alignment on business goals.

- Possess a high degree of adaptability and resilience, with the ability to navigate the unique logistical and operational challenges of the Nigerian market.

- Hold a Bachelor's/PG degree in Business Administration, Marketing, or a related field, complemented by a proactive, hands-on approach to field management.

- Maintain a high level of professional integrity and a results-oriented mindset, thriving in an on-site, fast-paced environment that demands constant engagement with the market.