Industry: Automotive Manufacturing

Location: Guwahati (Northeast)

About the Company:

The comapny is a leading global automotive manufacturer with a strong presence across domestic and international markets. Known for innovation, customer-centricity, and an extensive distribution network, the organization is focused on driving sustainable growth through market expansion, channel excellence, and superior customer experiences.

Role Overview:

An Area Sales Manager manages the sales force within his/her defined regional territory. The Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets, Network Sufficiency, Local Marketing, Digital marketing (Dealer/ Local), Rider engagement and managing the dealer sales team in the region.

KEY RESPONSIBILITIES:

1. Sales Vs. Targets:

- Achieving the sales targets through channel partners in the assigned region

- Increasing the market share for the assigned region by providing strategic directives

- Involved in the preparation of Sales plan with Circle Head for setting sales targets for Sales executives by analyzing actual sales vs expected sales

- Updating market developments periodically to facilitate proactive steps to combat competition

- Analyzing market sales data and customer satisfaction data

2. Network Coverage:

- Identifying the network gaps & prospective dealers

- Managing the business by monitoring each dealership in terms of viability and profitability

- Identifying new towns for Expansion

3. Systems and Processes:

- Capturing ASM best practices and deploying them horizontally in concerned areas

- Timely Training to Dealers and dealer staff on the Sales process, Product & CRM related activities

- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix, and Team Productivity

4. Manpower:

- Ensuring adequacy of manpower at channel partners

- Timely training of the Dealership Sales Manpower

5. BTL/Local Level Marketing:

- Initiate marketing programs/ BTL activities from time to time in the assigned region

- Monitor customer service to achieve sales objectives and customer satisfaction

6. Local Marketing:

- Undertake Rider Community activities in the region

- Facilitate and develop local digital marketing for a particular dealership by managing digital assets and generating leads

7. Stock and Working Capital:

- Managing the fund flow to the dealerships and ensuring optimization of working capital

- Stock planning & correction

8. Finance:

- Manage funds flow to the dealerships by way of coordinating with the Financiers

- Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding

- Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships

The above list is not exhaustive and could evolve with changing needs & priorities of the company.