Description:

Job Description: Area Sales Manager (ASM) Dairy / Food Products Industry.

Location:

- 1. Barak Valley, Silchar;

- Middle Assam, Some Part of Arunachal Pradesh.

Experience Required:

- 78 years (Food Industry / Dairy Products / FMCG).

Salary:

- Negotiable (as per experience & industry standards).

Position Overview:

- The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding market reach, and managing the distributor network across Barak Valley. The role demands strong FMCG/Dairy sales expertise, leadership ability, and in-depth regional market knowledge.

Key Responsibilities:

Sales & Market Growth:

- Achieve monthly/quarterly/annual sales targets for the assigned area.

- Identify new market opportunities and expand product penetration in retail and wholesale channels.

- Implement strategies to increase market share for dairy/food products.

Channel & Distributor Management:

- Appoint, manage, and develop distributors and sub-stockists.

- Ensure healthy stock levels, timely payments, and smooth logistics coordination.

- Provide regular training and performance monitoring for distributor sales teams (DSR/ISR).

Retail & Market Execution:

- Ensure product availability, visibility, and placement across all outlets.

- Monitor competitor activities, pricing, schemes, and market trends.

- Conduct regular market visits, route audits, and performance evaluations.

Team Leadership:

- Manage and guide the area sales executives/sales officers.

- Provide coaching, route planning, and performance reviews.

- Ensure high productivity and motivation levels within the team.

Planning & Reporting:

- Prepare weekly/monthly sales reports and MIS.

- Recommend promotional activities, schemes, and market development plans.

- Collaborate with marketing, logistics, and finance teams for smooth operations.

Required Qualifications & Skills:

Education:

- Bachelors degree in any discipline (MBA preferred but not mandatory).

Experience:

- 7 to 12 years of experience in FMCG, Dairy Products, Food & Beverages, or related industries.

- Strong experience in channel sales, distributor management, and retail execution.

Skills & Competencies:

- Excellent communication and negotiation skills.

- Strong leadership and team-handling capability.

- Good understanding of the Local market (preferred).

- Proficiency in MS Excel, reporting, and sales analysis.

- Ability to work under pressure and achieve targets.

Key Performance Indicators (KPIs):

- Sales volume and revenue achievement.

- Market coverage expansion.

- Distributor ROI & performance.

- Visibility and merchandising scores.

- New outlet activation and productivity.

- Team performance & retention.

Salary & Benefits:

- Salary: Negotiable (based on experience and capability).

- Performance incentives, travel allowance, and other company benefits as per policy.

Job Type:

- Full-time.

Benefits:

- Cell phone reimbursement.

- Provident Fund.

Work Location:

- In person.