Area Sales Manager - FMCG/Consumer Durables

Job Title: Area Sales Manager (ASM) - Kitchen Appliances

Location: Bangalore

Department: Sales

Job Summary:

We are looking for a results-driven Area Sales Manager (ASM) to lead and manage sales operations in the assigned territory for our kitchen appliances category. The ASM will be responsible for achieving sales targets, developing a robust dealer/distributor network, managing key retail accounts, and ensuring excellent market execution.

Key Responsibilities:

- Achieve monthly, quarterly, and annual sales targets for kitchen appliances in the assigned territory.

- Develop and manage a network of dealers, distributors, and retailers.

- Plan and execute sales promotions, product demos, and in-store activities.

- Ensure visibility, merchandising, and availability of products in retail outlets.

- Handle primary and secondary sales tracking and reporting.

- Monitor competitor activities and provide actionable market intelligence.

- Train and support distributor sales teams and retail staff.

- Resolve channel partner issues promptly to ensure smooth operations.

- Collaborate with the marketing team for brand-building activities at the ground level.

- Conduct periodic reviews with channel partners and internal teams.

Key Requirements:

- Bachelor's degree in Business, Marketing, or related field. MBA preferred.

- 5-7 years of experience in FMCG, consumer durables, or kitchen/home appliances sales.

- Strong network and knowledge of the regional retail/distribution ecosystem.

- Proficient in sales data analysis, forecasting, and territory planning.

- Excellent communication, negotiation, and interpersonal skills.

- Willingness to travel extensively within the assigned area.