AREA SALES MANAGER

Role: Area Sales Manager (ASM)

Location: Anywhere in Nigeria

Minimum Qualification:

- MBA Graduate

- Minimum 1 year of FMCG Sales experience

- Entrepreneurial, self-motivated, passionate and ready for higher responsibilities at a young age

- Proficiency in building and maintaining strong customer relationships

- Must possess good data and other analytical and computing skills

- Proficiency in information tracking, sales analytics and power point presentation

- Exerting personal influence for initiating action steps and execution of plans

- Decision-making and demonstrating self-confidence

- Applicants must be young, agile, and intelligent

- Tech savvy-ness is a must

Job Description:

An Area Sales Manager is expected to:

- Lead the team and service the customers for a particular product and geography

- Responsible for planning, budgeting for the products handled

- Execute the business plan approved by the management and propose amendments to such plans

- Sales planning and forecasting

- Achieving sales targets as per annual operating plan

- Work towards growth in revenue by increasing depth and width of distribution

- Establishing relationships with key customers

- Liaising with the marketing department for planning, budgeting and executing BTL campaigns

- Identifying growth areas and execute actions to leverage growth opportunities

- Closely monitoring competition activities across the chain

- Training, development and motivation of the team

- Perform regular administration and management activities for the corporation

Other Functions:

- Provide weekly/monthly sales forecasts for the assigned territory

- Drive the flawless execution of the sales plan for the territory as agreed with the NSM/Product Manager

- Oversee the execution and tracking of marketing activities in the territory

- Develop strong relationships and close collaboration with all distributors in the territory

- Monitor distributors' turnover and stocks on a weekly basis and ensure that all our SKUs are available and that they meet their monthly targets

- Develop and execute action plans in case the distributors fall behind on their monthly targets

- Identify and recruit new customers, both wholesale and retail

- Ensure proper management and control of company assets (like sales vehicles assigned to distributors, POS materials, etc.)

- Track the execution of the FSMs and TSMs work plan and that of the SRs' daily/weekly call plan

- Achieve availability of our products at the distributors' outlets

- Identify, create, and execute opportunities with distributors to increase sell-in/sell-out

- Effectively manage the resources allocated for sales operations of assigned territory

- Ensure optimization of team effort towards the achievement of territory objective