Area Sales Manager - FMCG

Job Description:

We are hiring for Area Sales Manager (FMCG) - Mumbai, Navi Mumbai, Thane, Chennai, Bangalore, Vijayawada, and Visakhapatnam.

Position: Area Sales Manager (ASM)

Industry: FMCG

Experience: 5-7 Years

Employment Type: Full-Time

Location: Mumbai, Navi Mumbai, Thane, Chennai, Bangalore, Vijayawada, and Visakhapatnam

About the Role:

We are looking for a highly motivated, performance-driven, and commercially astute Area Sales Manager to lead business operations across the assigned geography. The role is responsible for driving sustainable sales growth, strengthening channel partnerships, expanding market presence, and leading a high-performing field sales team.

Key Responsibilities:

- Drive achievement of monthly, quarterly, and annual primary and secondary sales targets.

- Deliver volume, value, profitability, and market share objectives in the assigned territory.

- Appoint, develop, and manage distributors, super stockists, and channel partners.

- Expand numeric and weighted distribution across urban, semi-urban, and rural markets.

- Lead, coach, mentor, and inspire a team of Sales Officers, Territory Sales Executives, and Sales Representatives.

- Build strategic relationships with distributors, wholesalers, retailers, modern trade partners, and institutional customers.

- Track competitor pricing, product launches, promotional activities, and market movements.

- Prepare territory business plans, demand forecasts, and sales projections.

- Ensure compliance with company policies, statutory requirements, and ethical business practices.

Qualifications:

- Bachelor's Degree in Business, Commerce, Marketing, or a related discipline.

- MBA/PGDM in Sales, Marketing, or Business Management preferred.

Experience:

- 5-7 years of progressive experience in FMCG sales.

- Minimum 3 years of experience leading a sales team in an Area Sales Manager or equivalent role.

- Strong exposure to General Trade, Channel Sales, Distributor Management, and Territory Development.