Area Sales Manager - FMCG

Key Responsibilities

- Manage and expand the dealer and distributor network across the assigned territory

- Lead, mentor, and drive performance of Sales Officers and Executives

- Achieve sales and distribution targets in line with the business plan

- Ensure product availability, visibility, and effective market coverage

- Plan and execute field marketing initiatives to drive product awareness and adoption

- Increase retail penetration and expand market share within the region

- Monitor merchandising standards and ensure strong in-store visibility

- Design and implement trade schemes; track effectiveness and ROI

- Oversee supply and distribution to ensure consistent product availability

- Build and optimize an efficient distribution infrastructure aligned with business goals

Qualifications & Experience

- MBA in Marketing (preferred)

- 4+ years of experience in General Trade (GT) sales

- Minimum 2-3 years of experience as an Area Sales Manager (ASM)

- Strong experience in managing and scaling distribution networks

- Prior experience working in Local markets is essential

Key Skills

- Strong leadership and team management

- Deep understanding of distribution and retail dynamics

- Excellent planning and execution skills

- Data-driven approach to sales performance and market expansion

- Strong communication and stakeholder management