Area Sales Manager - FMCG

Qualification :

- MBA (Marketing) with Minimum 7+ years of experience in General Trade (GT) Sales in the FMCG industry.

- Must have worked in Tier-1 FMCG companies

- Candidate should have experience working in the same territory/region.

- Area Sales Manager experience of at least 2-3 years is mandatory.

Key Responsibilities :

- To lead a team of Sales Officer / Executive across the territory

- Ensuring Sales & Distribution as per Business plan by building Sales & Development network in the assigned area.

- Achieve planned volumes through effective distribution for various brands/products, product availability & visibility.

- Design and execute field marketing activities around the products with a view to increase adoption and depth including programs to create product awareness

- Expansion of retail coverage to increase the market share.

- Merchandising and visibility of company's products.

- Implement and track performance of schemes for trade partners

- Oversee distribution of product, to ensure availability across the region.

- Formulate and establish "efficient and effective" distribution infrastructure to achieve agreed levels of services and ensure implementation to meet specified channel needs.