Area Sales Manager - FMCG

We are looking for a dynamic Area Sales Manager - Gurugram to manage and grow sales operations in the assigned territory.

The role focuses on driving GT expansion, distributor effectiveness, and strong on-ground execution in a competitive FMCG environment.

Key Responsibilities:

- Achieve area sales targets and drive consistent secondary sales growth

- Manage and expand the distributor and retailer network within the territory

- Execute trade marketing programs and visibility initiatives

- Lead and motivate frontline sales teams to improve productivity

- Ensure effective coverage, beat planning, and market execution

- Track competition activities and recommend corrective actions

- Maintain accurate sales reporting and market intelligence

Key Skills & Qualifications:

- 3-6 years of experience in Spices / FMCG Food sales

- Strong understanding of GT channel dynamics

- Hands-on experience in distributor handling and secondary sales

- Strong people management and execution skills

- Good communication, negotiation, and analytical abilities