Area Sales Manager - FMCG

ASM - MNC - FMCG - West India

Role Purpose:

Key Responsibilities:

Sales Target Achievement:

- Achieve monthly, quarterly, and annual sales targets (Primary & Secondary).

- Ensure consistent growth in the assigned territory.

Distributor Management:

- Appoint, manage, and review distributors.

- Ensure ROI (Return on Investment) for distributors and proper claim settlements.

- Monitor distributor inventory, billing, and timely stock replenishment.

Market Development:

- Expand distribution width & depth by increasing the number of active outlets.

- Identify and appoint sub-stockists or new distributors where required.

Team Management:

- Supervise, train, and motivate Sales Officers / Sales Representatives.

- Set daily/weekly objectives and review field activities regularly.

Trade Promotion & Execution:

- Implement and monitor all trade marketing initiatives & promotional activities.

- Ensure visibility, merchandising, and point-of-sale execution at outlets.

Market Intelligence:

- Track competition activities, pricing, and new product launches.

- Gather market feedback and share insights for strategy planning.

Reporting & MIS:

- Submit timely and accurate sales reports, forecasts, and plans.

- Maintain data on sales trends, area potential, and competitor activities.

Key Skills Required:

- Strong distribution handling & channel management.

- Analytical & problem-solving abilities.

- People management & leadership skills.

- Strong negotiation and communication skills.

- Proficiency in MS Office (Excel, PPT) & sales reporting tools.