Area Sales Manager - Bakery

We're looking for Area Sales Managers in General Trade (GT) for one of the strongest brands in the Bakery category in India.

Responsibilities:

- Increase General Trade (GT) distribution & Improve bill cuts in general trade outlets.

- Identify growth opportunities at store/account level and drive same-store growth (SSG).

- Streamline business in accounts with irregular operations.

- Collaborate with Regional Category Managers, Store Managers, and District Managers for smooth operations.

- Ensure store-level execution of promotional offers.

- Hire, train, and supervise promoters/TSIs within the territory.

- Conduct market visits, customer meetings, and provide on-the-job training to Sales Officers and Merchandisers.

- Drive sales during peak seasons like Diwali and Christmas.

- Work with Marketing, SCM, Accounts, and other support functions.

- Oversee payment realizations, follow-ups, and account reconciliations.

Qualifications:

- Minimum 2 years in FMCG sales, with a strong background in general trade.

- Conversational knowledge of local language (Gujarati for Ahmedabad & Marathi for Mumbai)

- Experience in a start-up is a must

- Proven ability to drive sales and manage distributor relationships.

- Strong negotiation and deal-closing skills.

- Excellent understanding of market dynamics and distribution strategies.

- Effective communication and interpersonal skills.