Area Sales Manager - B2B Textile Business

Area Sales Manager B2B Sales

Looking for an "Area Sales Manager B2B Sales" for a leading Textile garment manufacturer based out of Chennai.

8 years of B2B sales experience, preferably in textiles, garments.

Drive wholesale and institutional sales for our lungi product lines.

The ASM will be responsible for developing and managing a network of distributors, dealers, and bulk buyers across a specific geographic area.

The ideal candidate will have a strong understanding of B2B sales in the textile/garment industry and a proven track record of delivering results.

Key Responsibilities:

B2B Sales Development:

- Identify, on board, and manage wholesale buyers, distributors, and institutional clients.

- Maintain strong relationships with key accounts to ensure repeat business.

- Negotiate pricing, payment terms, and order volumes as per company policy.

Channel Partner Management:

- Appoint and monitor distributors and agents within the area.

- Ensure timely order processing, dispatches, and payments through partners.

- Resolve channel conflicts and ensure healthy partner relationships.

Business Planning & Execution:

- Develop monthly/quarterly sales plans and execute strategies to meet targets.

- Plan and conduct trade promotions, exhibitions, and B2B outreach campaigns.

- Work with internal teams (Warehouse, logistics, finance) to meet client requirements.

Market Intelligence:

- Track competitor activity, pricing, and product movement in the wholesale market.

- Collect and analyze feedback from channel partners and large buyers.

- Report on regional market trends and recommend adjustments to product or pricing strategies.

Documentation & Reporting:

- Maintain accurate records of B2B accounts, deals closed, and credit status.

- Submit periodic reports on sales performance, pipeline status, and market feedback.

- Ensure compliance with tax, invoicing, and regulatory norms for B2B transactions.

Qualifications & Skills:

- Bachelors degree in Business, Marketing, or Commerce (MBA preferred).

- 8 years of B2B sales experience, preferably in textiles, garments.

- Strong network of wholesalers and distributors in the assigned area.

- Proven negotiation and deal-closing skills.

- Ability to travel extensively across the assigned region.

- Familiarity with local textile trade practices and seasonality.

Preferred Experience:

- Selling traditional garments like lungis, dhotis, in bulk.

- Working with textile wholesalers, chain distributors, or large-format buyers.

- Exposure to semi-urban and rural B2B textile markets.