Area Sales Manager - Auto Industry

Description:

Educational preference:

Graduate in any discipline; MBA or PGDM in Marketing/Sales preferred. Comparable automotive and EV sales roles frequently list a bachelors degree as baseline and MBA as desirable.

Required Candidate profile:

5-10 years in premium/luxury car sales, strong HNI handling, local market network, showroom operations expertise, Tamil & English fluency, negotiation skills, CRM knowledge; EV exposure preferred.

Skills required:

- Premium sales closing and negotiation.

- EV product knowledge, including charging ecosystem and ownership benefits.

- Business development and territory expansion.

- Customer relationship management and retention.

- Team handling or second-line leadership capability.

- Market mapping, reporting, and funnel analysis.

- Strong presentation, grooming, and communication skills suited to affluent customers. Premium dealership pages stress knowledgeable sales staff and memorable purchase experiences.

Location-wise emphasis:

Location Focus area :

Chennai Metro luxury demand, HNI relationship selling, corporate/business accounts, higher showroom walk-ins, premium EV adoption and customer experience ownership.

Coimbatore Regional business development, entrepreneur and industrial customer base, referral-led sales, relationship expansion, EV education and test-drive conversion.

Madurai Market development support, customer retention, service-linked relationship management, rural-urban catchment development and coordination with workshop/service ecosystem.

Role Overview:

Drive premium car sales targets, manage showroom enquiries, test drives, bookings and deliveries, build HNI/corporate networks, generate local leads, ensure premium CX, track CRM/MIS, coordinate support teams and improve sales staff productivity.

The role is responsible for driving premium passenger vehicle sales with a strong focus on electric mobility, customer experience, and regional business development. The employer site positions its portfolio around pure electric and electrified vehicles, and premium dealership role benchmarks in the market show that ASMs are expected to combine lead conversion, target delivery, CRM discipline, and team support.

The ASM should build demand through retail, corporate, and relationship channels while ensuring a high-touch ownership journey from enquiry to delivery and after-sales coordination. Similar EV and premium automotive roles also emphasize market intelligence, pipeline management, and new business acquisition.

Key Responsibilities:

- Drive monthly and quarterly sales targets for premium vehicles, with special focus on electric models and electrified mobility solutions.

- Manage the full customer journey: lead response, need analysis, test drive planning, quotation, negotiation, booking, finance coordination, delivery and follow-up.

- Build business through HNI customers, corporate accounts, SMEs, referral networks, events, and local partnerships.

- EV business development roles commonly require identifying new customers, strategic partnerships and revenue opportunities.

- Explain EV ownership clearly, including charging basics, range positioning, running-cost advantages, digital features, and sustainability benefits.

- EV dealership and automotive component sales roles specifically call for knowledge of EV technology, charging standards and customer education.

- Support the Sales Manager in forecasting, lead management, conversion improvement, team coaching and review meetings.

- Assistant sales manager benchmarks show direct involvement in staffing support, goal tracking and deal closure assistance.

- Maintain strong CRM hygiene, enquiry funnel tracking, test drive conversion, booking pipeline, retail finance status, and delivery schedules.

- CRM and reporting are repeatedly listed as core requirements in EV and premium automotive sales roles.

- Ensure premium customer experience standards at every touchpoint, including hospitality, responsiveness, documentation accuracy, and post-delivery engagement.

- Customer experience is a stated priority in dealership and EV sales management roles.

- Coordinate with service and workshop teams to support ownership experience, handovers, complaints resolution, and retention.

- Monitor competitor activity, local demand patterns, market trends, and EV adoption opportunities to improve territory performance.

- Market intelligence and benchmarking are explicitly expected in EV-focused sales roles.

- Organize local activations, test-drive events, mall displays, corporate showcases, and digital lead-generation campaigns to expand premium EV visibility.

- Market activations and hyperlocal initiatives are cited in automotive sales role benchmarks.