Key Responsibilities:

Sales Management:

- Drive tractor sales through the dealership network and ensure achievement of monthly, quarterly, and annual sales targets.

- Develop and implement territory-wise sales strategies to maximize market share.

- Monitor retail sales performance and undertake corrective measures to achieve business objectives.

- Ensure effective execution of sales plans and promotional campaigns.

Dealer Network Management:

- Manage dealer performance and monitor primary, secondary, and retail sales activities.

- Develop new dealerships in potential markets and strengthen relationships with existing dealers.

- Assess dealer capabilities and implement initiatives to improve productivity and profitability.

- Conduct regular dealer reviews and business planning sessions.

Market Development:

- Identify untapped markets and opportunities for business expansion.

- Plan and execute local marketing initiatives, farmer outreach programs, demonstrations, roadshows, and promotional activities.

- Build strong relationships with farmers, influencers, rural entrepreneurs, and institutional customers.

- Increase brand visibility and customer engagement across the territory.

Customer Relationship Management:

- Ensure a superior customer experience throughout the sales journey.

- Coordinate with service teams to facilitate seamless after-sales support.

- Address customer concerns and improve customer satisfaction and retention levels.

- Gather customer feedback and provide inputs for product enhancement.

Market Intelligence:

- Monitor competitor activities, pricing trends, and new product launches.

- Analyze customer requirements and changing market dynamics.

- Provide actionable insights to management for strategic decision-making.

- Support the introduction of new products and business initiatives.

Financing & Rural Ecosystem Management:

- Collaborate with banks, NBFCs, and financing partners to facilitate tractor financing solutions.

- Develop relationships with financial institutions to improve retail financing penetration.

- Promote financing schemes and customer-centric initiatives to drive sales conversions.

- Maintain awareness of government schemes and agricultural subsidy programs.

Team Management:

- Lead, mentor, and motivate field sales teams to achieve business goals.

- Track individual and team performance through defined KPIs.

- Conduct training and capability-building initiatives for dealer sales personnel.

- Foster a performance-driven and customer-centric culture.

Desired Candidate Profile:

- MBA preferred.

- Minimum 10 years of experience in Tractor or Agricultural Equipment dealership sales.

- Proven expertise in dealer development, channel management, and territory sales.

- Strong understanding of rural markets, farmer buying behavior, and financing ecosystems.