1. Sales Responsibilities:

Territory Management:

- Develop and implement sales strategies for the assigned area.

- Define and monitor sales targets, quotas, and performance for distributors, dealers, and sales reps.

- Expand market presence by identifying new dealers, contractors, and OEMs.

Client Management:

- Build and maintain strong relationships with:

- Electrical contractors

- Builders/developers

- Government departments (if applicable)

Industrial clients (factories, OEMs, EPCs)

- Handle key accounts and maintain CRM data.

- Revenue & Target Achievement

- Achieve monthly, quarterly, and annual sales targets.

- Monitor channel-wise and product-wise performance.

- Handle high-volume negotiations and deal closures.

Sales Forecasting & Planning:

- Prepare rolling sales forecasts based on market trends and historical data.

- Align with production and logistics for timely delivery and stock availability.

2. Marketing Responsibilities:

- Market Intelligence

- Monitor competitor pricing, product launches, and promotional activities.

- Collect and report market trends, customer feedback, and emerging needs.

Promotions & Campaigns:

- Planned and executed local marketing campaigns, trade shows, and electrician meets.

- Promote new products or upgrades in the territory.

- Distribute marketing materials and manage branding in the area.

Product Positioning:

- Educate customers and dealers about the brand's unique selling points (USPs).

- Support introducing new cable types, insulation technologies, or energy-efficient options.

3. Channel & Distribution Management

- Distributor/Dealer Network Development

- Appoint and train distributors and dealers.

- Monitor distributor stock levels and credit limits.

- Ensure timely payments and resolve disputes if any.

Channel Sales Support:

- Provide pricing, schemes, and incentive plans.

- Ensure POS material availability and visibility.

4. Technical Knowledge & Support

Product Expertise:

- Have a solid understanding of cable types (LT, HT, Instrumentation, Control Cables, etc.).

- Assist clients in selecting the right cable based on the application.

After-Sales Support:

- Coordinate with the technical or service team to resolve quality or installation issues.

5. Reporting & Coordination:

- Internal Coordination

- Liaise with production, dispatch, and accounts teams.

- Share regular reports with the Regional or Zonal Sales Manager.

- Documentation & MIS

- Maintain records of sales, collections, and performance dashboards.

- Use CRM tools or ERP systems for data reporting.

Required Skills & Qualifications:

- Educational Background: Degree/Diploma in Electrical Engineering, or MBA in Marketing.

- Experience: 7-15 years in industrial sales, preferably in cables or electrical products.

Skills:

- Strong communication and negotiation

- Technical understanding of cables

- Team leadership and distributor management

- Willingness to travel extensively within the territory