Job Description: Area Manager - Broking Channel

Department: Sales & Distribution

Business Vertical: General Insurance

Designation: Area Manager - Broking Channel

1. Job Purpose:

To drive profitable business growth through insurance brokers within the assigned geographical area by developing strong broker relationships, increasing market share, achieving premium targets, and ensuring high standards of customer service, underwriting discipline, and regulatory compliance.

2. Key Responsibilities:

A. Business Development & Sales:

- Achieve monthly, quarterly, and annual Gross Written Premium (GWP) targets through the broking channel.

- Develop and execute business plans to increase business volumes and market share across assigned territories.

- Drive sales across key general insurance products, including Motor, Health, Personal Accident, Property, Marine, Engineering, Liability, and other commercial lines, as applicable.

- Identify new business opportunities and expand the company's presence across existing and prospective broker relationships.

- Ensure a balanced portfolio with a focus on profitable growth, product mix, and renewal retention.

B. Broker Relationship Management:

- Manage and strengthen relationships with national, regional, and local insurance brokers.

- Onboard new brokers and activate dormant broker relationships to generate incremental business.

- Conduct regular broker meetings, business reviews, product presentations, and training sessions.

- Coordinate with broker leadership, branch heads, sales teams, and relationship managers to improve business engagement.

- Ensure timely resolution of broker queries related to quotations, policy issuance, endorsements, claims, and renewals.

C. Team Management & Productivity:

- Lead, guide, and motivate the team of sales managers, relationship managers, or channel executives, as applicable.

- Set individual targets, monitor performance, and conduct periodic reviews against business objectives.

- Improve team productivity through field visits, joint calls, pipeline reviews, and structured sales planning.

- Identify training needs and develop the team's product knowledge, negotiation skills, and sales effectiveness.

- Ensure effective territory allocation and broker coverage.