Description:

Job Title: Product Marketing Manager

Location: Bangalore/Hybrid/Remote

Industry to be worked for: Pharma/Life Sciences/ Manufacturing/ Retail / Fintech / Technology

Technology knowhow - Data Engineering & Governance / AI / Cloud / Emerging Tech / Business Solutions

About the Role

We are seeking a highly strategic and execution-focused Product Marketing Manager who can bridge the gap between complex AI capabilities and real-world customer value. You will own product positioning, go-to-market strategy, and demand generation for AI-driven solutions.

This role requires someone who understands both technology (AI/ML concepts) and business impact, and can translate that into compelling narratives that drive adoption and revenue.

Key Responsibilities

1. Product Marketing & Positioning

- Define clear, differentiated positioning and messaging for AI products (e.g., GenAI, ML platforms, automation tools)

- Simplify complex AI/ML concepts into business-friendly messaging

- Create high-impact content: product decks, whitepapers, case studies, website copy

2. Product Strategy & GTM (Go-To-Market)

- Own and execute GTM strategy for AI product launches and feature releases

- Conduct market research: competitors, AI trends, customer use cases

- Identify ICP (Ideal Customer Profile), buyer personas, and key industry segments

3. Product Sales & Revenue Enablement

- Partner closely with sales teams to drive product adoption and revenue growth

- Build sales enablement tools: pitch decks, demo scripts, battle cards

- Support enterprise deals by articulating AI value propositions to clients

4. Lead Generation & Demand Generation

- Drive end-to-end campaigns for pipeline generation (digital, webinars, events, partnerships)

- Work with performance marketing teams to optimize lead funnels

- Measure and improve conversion metrics across the customer journey

5. Cross-functional Collaboration

- Work with Product, Engineering, Data Science, Sales, and Marketing teams

- Provide feedback from market and customers to influence product roadmap

- Align messaging across all customer touchpoints

Required Skills & Qualifications

- 5+ years in Product Marketing / Growth / Product Sales in SaaS or AI-based companies

- Strong understanding of AI/ML concepts (GenAI, NLP, automation, data platforms)

- Experience in GTM strategy, product launches, and demand generation

- Proven ability to work with enterprise sales teams

- Excellent storytelling, communication, and presentation skills

Preferred Qualifications

- Experience marketing Data/AI/ML platforms, SaaS products, or Business solutions

- Familiarity with tools like HubSpot, Salesforce, Google Analytics, marketing automation tools

- MBA or equivalent business/technical background

- Prior experience in revenue & growth

Why Join Us

- Work at the forefront of AI innovation (GenAI, automation, intelligent systems)

- High ownership and visibility

- Opportunity to shape the future of AI-driven products