About AppsForBharat:

We are committed to building the most trusted destination that serves the devotional needs of millions of devotees in India and abroad, providing them the access they always wanted.

Position Overview:

- We are looking for a motivated and detail-oriented Performance Marketing Associate/Sr.

- Associate to join our team.

- This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing not just performance marketing campaigns across various platforms but also keen to learn and move some business metrics

Role Overview:

- We are looking for a results-driven Performance Marketing Sr. Associate who will not only manage paid marketing campaigns but also take ownership of moving core business metrics such as revenue, CAC, ROAS, and contribution margins.

- This role requires a balance of execution, analytical thinking, and cross-functional collaboration with category, content, creative, and product teams.

Key Responsibilities:

Campaign Execution & Growth

- Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.

- Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.

- Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).

Analytics & Business Impact

- Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).

- Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.

- Develop dashboards and reporting structures for transparent visibility of performance metrics.

Optimization & Experimentation

- Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.

- Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.

- Proactively test new ideas, channels, and formats that can unlock step-jump growth.

Cross-functional Collaboration

- Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.

- Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.

- Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.

Requirements:

- 1-3 years of experience in performance marketing with proven results in scaling campaigns and driving business growth.

- Strong understanding of paid media platforms ( Meta Ads Manager, etc.

- Advanced Excel/Google Sheets skills for reporting and analysis.

- Strong analytical mindset with ability to link campaign performance to business outcomes.

- Excellent communication skills and ability to work cross-functionally.

- Problem-solving attitude with ownership to drive business results, not just campaign metrics.

Preferred Skills:

- Experience in handling large-scale budgets with efficiency.

- Familiarity with analytics tools like Google Analytics, Looker Studio, or similar.

- Ability to thrive in a fast-paced, growth-oriented environment