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Job Code

1741444

AppsForBharat - Senior Category Manager - South Business

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Firstprinciple Appsforbharat.5 - 9 yrs.Bangalore/Karnataka
Posted today
Posted today

Senior Category Manager

Role Overview:

We are looking for a Senior Category Manager to build and scale the South Business by owning category strategy, revenue growth, profitability, product assortment, and pricing. The role requires strong commercial acumen, customer understanding, analytical thinking, and the ability to drive business outcomes independently.

Key Responsibilities:

- Own the end-to-end P&L for the South Business, driving revenue growth, profitability, and sustainable performance.

- Develop and expand a regional puja catalog based on customer preferences, rituals, festivals, and devotional needs.

- Define product assortment, pricing, bundles, and promotional strategies to improve margins and average order value.

- Identify new category opportunities and initiatives to increase app orders, customer conversion, and repeat purchases.

- Analyse business metrics, customer behaviour, and sales trends to identify growth opportunities.

- Collaborate with marketing, product, creative, operations, and retention teams to execute category launches and campaigns.

- Work with the puja calendar team to plan festival-led offerings, regional campaigns, and relevant product bundles.

- Monitor category performance and continuously optimise pricing, merchandising, and customer journeys.

Required Skills and Qualifications:

- Experience in category management, business management, e-commerce, or consumer internet businesses.

- Strong understanding of P&L ownership, revenue growth, pricing, margins, and commercial strategy.

- Experience in assortment planning, merchandising, promotions, and conversion optimisation.

- Strong analytical and problem-solving skills with the ability to translate data into business decisions.

- Entrepreneurial mindset with the ability to build new initiatives, work independently, and navigate ambiguity.

- Excellent stakeholder management and cross-functional execution skills.

Preferred Experience:

- Experience in e-commerce, quick commerce, D2C, online marketplaces, or consumer-facing digital businesses.

- Experience managing categories or businesses against revenue and profitability targets.

- Familiarity with South Indian markets, regional consumer behaviour, festivals, and devotional products.

Regional Language Requirement:

Comfortable speaking at least one South Indian language, preferably Kannada, Telugu, or Tamil, is highly desirable to understand regional customer preferences and devotional practices. Knowledge of Odia may also be considered an advantage.

Why Join Us?:

- Own and scale a business with direct responsibility for growth and profitability.

- Work at the intersection of consumer technology, commerce, and India's devotional ecosystem.

- Build region-specific offerings for a diverse customer base.

- Influence category strategy and drive measurable business impact.

Screening Question:

Are you comfortable speaking any of the following languages: Kannada, Telugu, Tamil, or Odia?

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Posted by

Job Views:  
50
Applications:  13
Recruiter Actions:  0

Job Code

1741444

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