Senior Category Manager - Quick Commerce

Experience: 4 - 6 Years

Role Overview:

We are looking for a Senior Category Manager to lead visibility and growth for the devotional product category across quick-commerce platforms.

The role involves managing pricing, retail media campaigns, platform relationships, product listings, and category performance to drive sales, profitability, and market share.

Key Responsibilities:

- Develop category pricing and margin strategies across product segments to balance competitiveness, sales growth, and profitability.

- Plan and optimise retail media campaigns and advertising across Blinkit, Zepto, and Swiggy Instamart.

- Monitor advertising performance, including Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACOS), to improve campaign efficiency.

- Manage relationships with platform category managers and key account teams, including joint business plans and commercial negotiations.

- Optimise product assortment, catalogue quality, listings, images, and SKU-level conversion.

- Own category performance metrics, including P&L, Gross Merchandise Value (GMV), revenue growth, and market share.

- Develop business-as-usual and festival-led visibility plans to improve product discovery and sales.

- Analyse category trends, competitor pricing, private-label offerings, and SKU-level performance to identify growth opportunities.

- Collaborate with operations and internal teams to improve listing quality and coordinate product availability.

- Track performance against business targets and implement initiatives to improve visibility, conversion, and profitability.

Required Skills and Qualifications:

- 4 - 6 years of experience in category management, e-commerce, brand management, or online business growth.

- Hands-on quick-commerce experience, preferably managing categories on Blinkit, Zepto, or Swiggy Instamart.

- Strong understanding of pricing strategies, margins, category P&L, and commercial performance.

- Experience managing retail media campaigns, platform advertising, and performance optimisation.

- Ability to manage key platform relationships, commercial negotiations, and joint business plans.

- Strong analytical skills, including advanced Excel and SKU-level sales and performance analysis.

- Experience in assortment planning, catalogue management, merchandising, and conversion optimisation.

- Strong stakeholder management and execution skills.

Preferred Experience:

- Experience in FMCG, D2C, or consumer product categories.

- Exposure to festival-led campaigns and seasonal demand planning.

- Understanding of Indian consumer behaviour and regional product preferences.

- Experience launching or scaling a category on quick-commerce platforms.

Key Success Metrics:

- Improved product visibility and share of voice across platforms.

- Higher SKU-level conversion and category sales.

- Improved advertising efficiency and ROAS/ACOS performance.

- Growth in category GMV and market share.

- Improved catalogue quality and listing performance.