AppsForBharat - Manager - Performance Marketing

Key Responsibilities.

Campaign Strategy & Growth:

- Own and scale paid campaigns across Meta (FB/IG), Google Ads, and emerging digital channels.

- Develop full-funnel growth strategies to drive awareness, acquisition, and conversion for puja services.

- Build scalable frameworks for campaign execution and expansion into new markets.

Business Ownership:

- Take ownership for the new puja vertical with focus on revenue growth, CM1, CM2, and sustainable CACs.

- Drive vertical-level growth strategy-identify high-potential categories, align puja offerings with consumer needs, and unlock new opportunities.

- Conduct deep-dive analyses to link marketing performance with business impact.

Optimization & Experimentation:

- Lead systematic experimentation on creatives, audiences, placements, landing pages, and offers.

- Push for constant improvement in efficiency metrics (CPA, ROAS) while also scaling volume.

- Leverage data insights to identify high-ROI opportunities and sunset underperforming initiatives.

Cross-functional Leadership:

- Work closely with category teams to plan campaigns around puja calendars, festivals, and auspicious occasions.

- Collaborate with content & creative teams to build narratives that drive conversion and trust.

- Partner with product & CRM to optimize the user journey, retention flows, and monetization.

- Ensure alignment across all stakeholders to hit growth targets for the vertical.

Requirements:

- 3-5 years of experience in performance marketing with proven success in scaling campaigns to high budgets.

- Strong understanding of paid media platforms (Meta, Google, UAC, DV360, etc.) and campaign attribution.

- Experience in owning business outcomes (revenue, margins) beyond campaign metrics.

- Strong analytical mindset-comfortable with Excel/Sheets and dashboard tools.

- Demonstrated ability to work cross-functionally and influence stakeholders across functions.

- Entrepreneurial attitude: ownership-driven, problem-solving, and outcome-oriented.

Preferred Skills:

- Experience in scaling a new vertical/business line from scratch.

- Comfort with P&L thinking and exposure to marketplace or service-oriented businesses.

- Familiarity with tools like AppsFlyer, Google Analytics 4, Looker Studio, Metabase.

- Ability to thrive in a fast-paced, high-growth environment.