AppsForBharat - Growth Manager - Retention/CRM

About Job:

- We're looking for a Growth Manager - Retention/CRM who can blend product thinking with data-driven strategy to improve user engagement, retention, and lifetime value.

- This role will sit at the intersection of product, CRM, and growth, driving initiatives that turn first-time users into long-term loyal customers.

Skills & Qualification:

- 4-7 years of experience in growth, retention, or CRM-focused roles (startup/consumer tech preferred).

- Strong analytical foundation with hands-on experience in cohort analysis, LTV/CAC modelling, and funnel optimization.

- Proven experience in CRM automation, lifecycle marketing, and product-led retention strategies.

- Comfort working with SQL, dashboards (Tableau/Looker/Amplitude), and attribution tools.

- Ability to collaborate across product, data, design, and business teams to drive outcomes.

- Hustler mindset with bias for experimentation, measurement, and iteration.

Responsibilities.

- Product-led Retention: Lead initiatives like subscription models, discounting systems, and the Punya Mudra revamp.

- Customer Insights & Analytics: Build and monitor LTV/CAC models across category, deity, channel, SKU, platform, and city to inform business decisions.

- Cohort Strategy: Conduct customer cohort analysis (repeat, dormant, lapsed) and design strategies to improve repeat MTUs.

- Lifecycle Management: Develop automated journeys and personalized lifecycle communications in collaboration with CRM and product teams.

- Retention Infrastructure: Partner with data and product to set up churn modelling, retention dashboards, and attribution frameworks.

- Experimentation & Growth Levers: Launch new growth levers such as dynamic personalization messaging systems and reactivation hooks.

Key Deliverables:

- Improvement in product-led retention metrics.

- Retention Trends Dashboard for daily consumption.

- PRD rollouts and post go-live tracking for critical retention features.