Position : Director - E-commerce Category

Location : AppsForBharat, HSR | Full-time

About the Role:

- We are looking for a visionary and entrepreneurial Director to lead our E-commerce category at AppsForBharat.

- As the strategic owner of this vertical, you will build and scale the business like a founder-owning P&L, assortment, app experience, supply chain and operations.

- You will drive the category's growth end-to-end, setting strategy, building a high-performance team, and collaborating closely with leadership.

What You'll Own:

- Strategy & P&L Leadership: Define and execute business strategy; own revenue, profitability, and long-term category success.

- Assortment Strategy: Develop and implement SKU plans that align with brand vision, ensuring market-leading selection of divine and spiritual products.

- App & Digital Experience: Lead category programming on the app and website to deliver an engaging, seamless user journey.

- Digital Operations: Oversee day-to-day category operations, optimizing processes and ensuring on-time, high-quality execution across the board.

- Team Leadership: Build, lead, and mentor a high-performing team across functions; inspire a culture of ownership and excellence.

- Stakeholder Partnership: Serve as a strategic advisor to leadership; work closely with cross-functional partners including marketing, product, tech, and operations.

Core Responsibilities:

SKU Lifecycle Ownership:

- Lead identification and sourcing of new SKUs aligned with the brand's vision (e. , divine products, spiritual items).

- Oversee procurement strategies, packaging design direction, and production planning.

- Drive timelines and budget adherence for new product introductions.

- Guide design and vendor teams in finalizing SKU aesthetics and quality standards.

- Lead coordination of SKU photoshoots and creation of compelling marketing collateral (videos, testimonials, banners).

Online Store Leadership (App + Website):

- Direct product listing management, ensuring high accuracy, SEO optimization, and visual appeal.

- Strategically plan and optimize pre-purchase and post-purchase flows, including order tracking, FAQs, and return policies.

- Collaborate with tech, marketing, and ops leaders to ensure seamless store performance.

- Monitor inventory proactively and align with supply chain to prevent stockouts.

- Champion merchandising best practices to enhance product discoverability and conversion rates.

Performance Tracking & Optimization:

- Analyze product performance data (views, CTRs, conversions) to develop actionable insights and improvements.

- Lead alignment of product launches with marketing campaigns for maximum impact.

- Drive competitive benchmarking across SKUs, pricing, and merchandising to stay ahead of the market.

What We're Looking For:

- 9-13 years of experience in e-commerce, retail, or consumer internet businesses, with strong exposure to category management or P&L ownership.

- Proven track record of driving growth and profitability in fast-paced, high-scale environments.

- Experience building and leading large teams.

- Strong analytical skills and data-driven decision-making capability.

- Excellent communication, negotiation, and stakeholder management abilities.

- Entrepreneurial mindset with a bias for action and ownership.