- The Customer Lifecycle Manager will drive organic, product-led user retention and app stickiness by defining strategies to maximize feature adoption and daily/weekly usage, ultimately building the product's defensive moat.

- This role requires a primary focus on user engagement and product stickiness in a consumer app.

Skills & Qualification:

Experience : You have 4-6+ years of experience in Product Management, Growth, or Lifecycle, with a primary focus on product stickiness and user engagement in a consumer app.

- Product Sense: You possess a demonstrated ability to influence the product experience.

- You are deeply comfortable speaking the language of UX/UI Design and influencing the Product roadmap.

- Technical Tools: You have strong proficiency in Product Analytics tools ( Amplitude, Firebase, Mixpanel) to diagnose user behavior and identify engagement loops.

- Analytical Mindset: You demonstrate expert-level cohort analysis ability, focusing on retention curves, feature adoption, and session frequency.

- You are able to translate qualitative insights into measurable product requirements.

Responsibilities.

- Strategy & Product Influence (The "Why" and "What").

- Engagement Roadmap Ownership: Define and own the strategic roadmap to improve core app stickiness (DAU/MAU) and increase the adoption rate of key non-monetary product features.

- UX/UI Partnership: Directly partner with UX/UI Design and Product Teams to advocate for and conceptualize new product features, design loops, and user experience enhancements that foster natural, habitual usage.

- User Diagnosis: Own the investigation into why users stop opening the app or fail to discover key features.

- This includes translating behavioral data and user feedback into actionable product fixes.

- Onboarding Strategy: Own the strategic flow of the new user onboarding experience to maximize activation and guide users to their primary "Aha!" moment.

- Lifecycle Nudge Strategy (The "How" through Communication).

- Content Strategy: Define the strategic content and segmentation logic for all non-monetary, value-based lifecycle communications ( progress tracking, usage tips, feature announcements). Execution Handoff: Formally hand off fully defined communication strategies and segmentation logic to the CRM Lead for technical execution, deployment, and QA.

- Analytics & Metrics Ownership.

- North Star Metrics: Own and report on key engagement health metrics, including Feature Adoption Rate, DAU/MAU Ratio (Stickiness), DAU Retention, and Session Frequency.

- Experimentation Design: Design product-level and engagement-based A/B tests to maximize session frequency and feature adoption, ensuring results are clear and transferable to the Product roadmap.