AppsForBharat - Creative Director

About Us:

- Apps for Bharat is redefining how India connects with spirituality through technology.

- Our flagship app, Sri Mandir, bridges tradition and innovation, creating meaningful experiences for millions.

- Join us to drive creative excellence at the intersection of performance and brand marketing.

Role Overview:

- We're seeking a Creative Director to lead and innovate creative strategies across brand marketing.

- You'll experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms.

Key Responsibilities:

Creative Leadership:

- Conceive and implement innovative concepts, guidelines, and strategies for brand campaigns, social media, and content initiatives.

- Drive the creative direction across various touchpoints, ensuring consistency with Sri Mandir's brand identity and spiritual ethos.

Team Management:

- Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.

- Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.

- Mentor and guide team members, nurturing their professional growth and skill development.

Project Oversight:

- Oversee the end-to-end execution of creative projects, from ideation to completion, ensuring high-quality output.

- Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.

- Collaborate with marketing and product teams to align creative strategies with business objectives.

Performance Analysis:

- Monitor the effectiveness of creative campaigns and initiatives.

- Provide actionable insights and propose improvements for future projects.

Qualifications:

- Proven experience in a similar role within the brand or digital space.

- Hands-on expertise in marketing, graphic design, brand storytelling, and the creative process.

- Proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, and video editing software.

- Strong understanding of Indian spirituality, culture, and festivals is highly desirable.

- Excellent leadership, organisational, and project management skills.

- Outstanding interpersonal and communication abilities to collaborate across teams.

- Degree in advertising, fine art, design, or a related field (Master's degree preferred).