AppsForBharat - Category Manager

About the Role:

As a Category Manager, you will drive Average Order Value (AOV) growth for the Puja and Web verticals by identifying monetization opportunities, optimizing pricing, and enhancing customer offerings. Working closely with Product, Analytics, Business, and Operations teams, you will use data, experimentation, and customer insights to improve revenue outcomes while helping bring offline devotional experiences into the digital ecosystem.

What will you do?

AOV Growth & Monetization:

- Own and drive AOV growth across the Puja and Web businesses.

- Identify opportunities to increase basket size, attach rates, and transaction value.

- Launch monetization initiatives that improve revenue and customer value.

Pricing & Experimentation:

- Design and analyze pricing experiments to identify growth opportunities.

- Test bundles, packages, and pricing strategies to optimize customer spend.

- Measure impact and scale successful initiatives.

SKU Expansion & Bundling:

- Identify relevant add-ons and bundle opportunities across offerings.

- Drive cross-sell and upsell initiatives based on customer behavior and business impact.

Data Analytics & Insights:

- Analyze user behavior, conversion funnels, and purchase patterns.

- Generate actionable insights and build data-backed growth recommendations.

Cross-functional Execution:

- Partner with Product, Analytics, Operations, and Business teams to execute growth initiatives.

- Bring offline devotional behaviors into digital experiences that drive engagement and revenue.

Who are you?

Analytics & Problem Solving:

- You have 4+ years of experience in Category Management, Growth, Business Analytics, Strategy, or related roles.

- You are highly analytical and enjoy solving business problems using data.

Business & Growth Mindset:

- You think in terms of customer value, revenue impact, and scalable growth opportunities.

- You can translate insights into actionable business recommendations.

Experimentation & Execution:

- You are comfortable designing, evaluating, and learning from experiments.

- You thrive in fast-paced environments and take ownership of business outcomes.

Collaboration & Stakeholder Management:

- You work effectively across Product, Analytics, Operations, and Business teams.

- You can influence stakeholders and drive initiatives from idea to execution.

Preferred Experience:

- Experience in consumer internet, e-commerce, D2C, marketplace, or high-growth startups is a plus.

- Proficiency in SQL and Excel/Google Sheets is preferred.