AppsForBharat - Business Analyst

Overview for Business Analyst:

- We are seeking a highly motivated and self-driven Business Analyst with 2-4 years of experience in a B2C/D2C product startup.

- In this pivotal role, you will analyse data, generate insights, and help shape our business strategies.

- You will collaborate with cross-functional teams to ensure our products meet and exceed user expectations, driving growth and success.

Key Responsibilities:

- Data-Driven Insights: Analyse complex datasets to inform business strategies, optimise product performance, and support decision-making.

- Product Performance Analysis: Monitor and analyze product metrics like activation, retention, conversion, churn, engagement, funnel analysis.

- Experimentation & A/B Testing: Plan, execute, and analyze A/B tests to evaluate the impact of changes or new features.

- Use data from A/B tests to make data-driven decisions and optimize the product.

- User Behaviour Analysis: Deeply understand customer behaviour and translate insights into actionable recommendations that enhance product and marketing efforts.

- Cross-Functional Collaboration: Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies.

- Strategic Planning: Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management.

- KPI Management: Define, monitor, and optimise key performance metrics across customer acquisition, retention, and overall product performance.

- Market Research: Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs.

- Process Improvement: Identify opportunities to streamline operations, enhancing efficiency and customer satisfaction.

What You Bring:

- Experience: 2-4 years as a Business Analyst in a B2C/D2C product startup or a similarly dynamic environment.

- Analytical Excellence: Strong analytical skills with a proven ability to work with large datasets and generate meaningful insights.

- User-Centric Mindset: A deep understanding of user behaviour, customer journeys, and the importance of customer-focused design.