Appscrip - Head - Marketing

About Us

We are a fast-growing IT software development company operating across both services and products. With a strong team of developers and designers, we aim to deliver innovative solutions for global clients. We are now seeking a seasoned and strategic Head of Marketing who can bring maturity, stability, and vision to our marketing function and take it to the next level.

Role Overview

The Head of Marketing will be a strategic leader responsible for shaping and driving the marketing vision of the organization. The role demands not only a deep understanding of B2B technology marketing but also strong leadership to guide the team towards achieving measurable growth in branding, market presence, and lead generation.

This position requires a mature professional who can balance strategic planning with execution excellence, and act as a trusted advisor to senior management.

Key Responsibilities

Strategic Leadership

- Position the company as a trusted leader in IT services and product innovation.

- Build scalable marketing processes, systems, and frameworks.

- Act as a senior stakeholder, working closely with leadership on GTM strategies.

Branding & Communication

- Strengthen corporate brand identity and reputation globally.

- Ensure all marketing communications reflect a mature and consistent brand voice.

- Develop high-quality marketing assets, PR campaigns, and thought-leadership content.

Demand Generation & Market Growth

- Design and oversee lead generation and customer acquisition strategies.

- Ensure alignment of marketing with sales to drive pipeline growth.

- Leverage data-driven insights to optimize campaigns and ROI.

Product & Service Marketing

- Lead marketing for both software products and IT services.

- Create impactful GTM strategies for new launches.

- Identify emerging trends and competitive opportunities.

Team Leadership & Development

- Lead, mentor, and empower a team of 67 marketing professionals (content, digital, design/UIUX).

- Build a culture of accountability, creativity, and performance.

- Upskill and coach team members to drive long-term career growth.

Stakeholder Engagement

- Collaborate with internal teams (Sales, Product, Tech, UIUX) to ensure unified brand messaging.

- Represent the company at industry events, panels, and client meetings.

- Forge partnerships that enhance brand visibility.

Required Skills & Qualifications

- 7+ years of progressive marketing experience, with at least 5 years in a leadership capacity.

- Proven expertise in IT/SaaS/software development industry (products & services).

- Strong background in strategic marketing, brand management, and digital growth.

- Demonstrated success in building and leading marketing teams.

- Excellent communication, stakeholder management, and presentation skills.

- Mature, steady, and able to drive clarity in uncertain situations.

- Bangalore-based (mandatory).

Why Join Us?

- Lead the entire marketing function of a growing IT company.

- Work directly with senior leadership in shaping company growth.

- Opportunity to balance strategic thinking and execution excellence.

- Competitive compensation with performance-based incentives.

- Stable, growth-oriented, and innovative environment.