Appinventiv Technologies - Manager - Product Marketing

Description:

Digital Strategy & Execution:

- Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions.

- Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.

Performance & Analytics:

- Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness.

- Optimize based on data insights to improve ROI, CAC, CLTV, etc.

Cross-functional Collaboration:

- Work with product, design, and sales teams to ensure cohesive messaging and brand consistency.

- Enable sales through lead generation and nurturing campaigns.

Content & Communication:

- Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey.

- Bachelors/Masters degree in Marketing, Business, or a related field.

- 5-8 years of experience in digital marketing, preferably in a tech or SaaS environment.

- Strong understanding of digital channels, tools, and metrics.

- Experience crafting go-to-market strategies and launching digital products.

- Excellent communication, analytical, and project management skills.

- Proficiency with tools such as Salesforce, HubSpot, Google Analytics.

- Hands-on with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, etc.

- Collaborative and comfortable working in cross-functional teams.