Appinventiv Technologies - Manager - Product Marketing

Description:

Key Responsibilities:

- Develop go-to-market (GTM) strategies for new products and solutions.

- Craft compelling product messaging, positioning, and value propositions.

- Conduct market research, competitor analysis, and user segmentation.

- Collaborate with product and sales teams to ensure alignment between product features and market needs.

- Create sales enablement materials pitch decks, case studies, and product one-pagers.

- Track adoption metrics, product feedback, and campaign performance.

- Partner with the content team to produce product blogs, videos, and launch campaigns.

Requirements:

- 5 to 8 years of experience in product or solution marketing within the tech industry.

- Strong understanding of product lifecycle, GTM, and B2B SaaS marketing.

- Ability to translate technical features into customer-centric benefits.

- Excellent storytelling, research, and cross-functional collaboration skills.