Appiness Interactive - SEO Specialist

SEO Specialist

We are seeking an experienced and detail-oriented SEO Specialist to improve organic search results for our clients desktop and mobile websites. You will be responsible for conducting SEO analysis, executing strategies for on-page and off-page optimization, and monitoring search performance to ensure continuous growth. This role requires close collaboration with cross-functional teams to align SEO efforts with overall marketing goals.

Key Responsibilities:

- Optimize organic search results for both desktop and mobile sites across major search engines (Google, Bing, etc.)

- Conduct comprehensive SEO analysis and provide actionable recommendations on website structure, content, and technical elements

- Develop and implement content strategies aligned with SEO goals, including keyword-specific content development

- Manage search engine programs such as XML sitemaps, Google Analytics, and Google Search Console for diagnostic reporting and performance monitoring

- Drive on-page and off-page SEO activities, including link-building, to enhance ranking, domain authority, and website traffic

- Analyze web analytics dashboards and derive insights to guide SEO strategy and support business objectives

- Monitor and evaluate search results and performance trends, staying updated with current SEO best practices and search engine algorithms

- Communicate progress, challenges, and results regularly with the team and management

- Collaborate closely with content creators, developers, and other team members to achieve client goals and project timelines

Qualifications & Skills:

- Master's in any related field.

- Proven experience as an SEO Specialist or similar role

- Strong understanding of search engine algorithms, ranking factors, and SEO best practices

- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar

- Experience with XML sitemap creation, technical SEO audits, and website structure optimization

- Analytical mindset with the ability to interpret data and make data-driven decisions

- Excellent communication skills and ability to collaborate effectively with cross-functional teams

- Up-to-date knowledge of current SEO trends, tools, and algorithm changes