Appentus - Digital Marketing Professional

Description:

Key Roles & Responsibilities

Strategy & Planning:

- Develop and own the digital marketing roadmap aligned with business objectives.

- Plan annual/quarterly campaign targets, channels, and budgets.

- Conduct market research to understand customer personas and digital platforms that best reach them.

Campaign Management:

- Run multi-channel digital campaigns (SEO, Google Ads, Meta, LinkedIn, Email, Affiliates, Influencers).

- Track campaign performance daily/weekly and optimize for cost, CTR, conversions, and ROI.

- A/B test creatives, audience segments, landing pages, and messaging.

Performance Marketing:

- Manage paid advertising budgets efficiently.

- Monitor CPA, CPL, ROAS, and other performance KPIs.

- Implement remarketing and lead nurturing funnels.

SEO & Website Optimization:

- Oversee SEO strategy: keyword planning, backlinking, content structure, on-page & technical improvements.

- Enhance landing page UX to improve conversion rates.

Content & Social Media Oversight:

- Develop content calendars for social, blog, email, and ads.

- Supervise creative output (ad copies, videos, designs, website content).

- Build consistent brand storytelling across all platforms.

Marketing Automation & CRM:

- Execute automated email journeys, lead scoring, segmentation.

- Coordinate with sales for lead hand-off, CRM hygiene, and dashboards.

Preferred Candidate Profile

Experience:

- 3-6 years in digital marketing (depending on seniority requirement).

- Proven success managing paid campaigns and SEO strategy end-to-end