Description: Marketing Lead (B2B2C), GWD ( MBBS and MBA) Description: About Us: Apollo Knowledge is a strategic business vertical and an integral part of the Apollo Hospitals & Healthcare Group. It plays a pivotal role across the healthcare education spectrum, including Education, Skilling, Research, and Global Healthcare Workforce Development each serving as a vital pillar supporting healthcare delivery and its related services and solutions. With some well-established, diversified assets that exist today and some promising high-growth businesses in pipeline, Apollo Knowledge is poised to serve the ever-growing demand within key segments of healthcare both at India and internationally. Job Purpose: The position exists to formulate a concerted Go-to-market (GTM) strategy and rally cross-functional business teams behind the execution of the same to drive the Global Workforce Development business forward. The role holder identifies unmet needs/gaps, conceptualizes and designs/re-designs our service offerings to maximize the market opportunity. Incumbent will collaborate with subject matter experts, business/operations leaders and other stakeholders to design and implement new age, high-impact marketing strategies and programs. He/she will own and manage GWD brand architecture and digital assets. Key Duties / Accountabilities: Marketing Strategy & Plan: - Participate in mid & long-range planning exercises with CEO, Business/Finance Leaders and help introduce or tap into newer revenue streams/geographies - Understand the business objectives and goals to formulate marketing strategies and support/track execution roadmap - Devise the comprehensive marketing strategy, plan at service/geographic segment level and oversee execution to last mile - Conduct market research to identify target audiences, competitors, and trends in global healthcare talent mobility & pathways - Utilize various marketing channels, including digital, social media, email campaigns, and print materials,to reach potential targets effectively - To drive team capability by driving digital adoption Own Content & Branding Outcomes: - Work with/manage agency to create engaging and persuasive marketing content, including brochures, website copy, press releases, and social media posts. - Ensure consistent branding and messaging across all marketing materials to enhance the organization's reputation. Digital Marketing and Digital Transformation: - Oversee the organization's online presence and manage the websites, blogs, and social media handles - Lead Generation and Management strategy - Implement SEO strategies to improve online visibility and increase organic traffic. - Plan and execute online advertising campaigns to reach the target audience. - Develop and implement a comprehensive digital transformation strategy. - Act as a key advisor to the leadership on trends, potential disruptions, and opportunities within the sector globally. Budget Management: - Develop and manage marketing budgets for GWD business initiatives. - Ensure cost-effective utilization of resources while maintaining high-quality marketing efforts. - To ensure GWD is a profitable, revenue-generating entity by tactically increasing outreach, marketing, visibility and its relevance to target segments. Performance Measurement and Analysis: - Monitor the effectiveness of marketing campaigns using relevant metrics and analytics. - Analyze marketing data to identify trends, opportunities, and areas for improvement. Essential Qualifications, Skills & Critical Experiences: MBBS (Mandatory) Strong understanding of healthcare systems and clinical pathways. MBA in Marketing / Strategy / Healthcare Management (Preferred). - 15 to 18 years of overall experience in progressive Marketing roles with recent 5 years in B2B Marketing leadership positions - Earned a masters degree in business from an institute of repute - Experience with digital, online, social media and other forms of marketing to drive business - Ability to work effectively in an inter-disciplinary, cross-functional environment - People Project, Business Leadership and Stakeholder Management skills - Strong analytical and problem-solving skills - Proficiency in digital marketing tools, content management systems, and analytics platforms - Excellent communication and interpersonal skills to engage with stakeholders effectively - Creative mindset with the ability to develop innovative marketing strategies - Collaborative approach & Commitment to high ethical and professional excellence Key Interfaces / Relationships: - Internal- Apollo Knowledge Leadership Team, Business & Operations Leaders of GWD, other cross functional SPOCs (Fin, HR etc.,) - External- Marketing & Digital Agencies Indicative Key Result Areas (KRAs) - YoY Market Share or Share of Voice for all our brands - Elevating Standards of Marketing and Branding - Growth & Expansion of the Business - Strategic Partnerships

Chennai

Apollo Hospitals - Lead - Marketing 

Job Description for Apollo Hospitals - Lead - Marketing  in Apollo Knowledge in  Chennai for (15-20) years of experience. Apply Now!