The Apollo Home Healthcare is a leading provider of high-quality, compassionate home health care services. A skilled and passionate Digital Marketing professional is sought to help reach more individuals and families in need of the firm's services.

Job Summary:

- The Digital Marketing Specialist will develop, implement, and manage a comprehensive digital marketing strategy to promote home health care services, increase brand awareness, generate leads, and foster patient engagement.

- This role requires a strong understanding of both general digital marketing principles and the unique landscape of healthcare marketing, including compliance with relevant regulations like HIPAA.

Key Responsibilities:

Digital Strategy Development and Execution:

- Develop and implement strategic digital marketing plans encompassing SEO, SEM, social media, content marketing and potentially other channels.

- Align digital marketing initiatives with overall business objectives, such as increasing patient volume and building brand loyalty.

- Identify target audiences and develop strategies to reach them effectively.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

- Oversee SEO efforts to improve website visibility, drive organic traffic, and optimize website content for relevant keywords.

- Plan and manage PPC campaigns across Google and other relevant platforms to drive targeted traffic and leads.

- Utilize local SEO strategies to attract patients in specific geographic areas.

- Expertise in tools such as SEMrush, Ahrefs.

Content Marketing:

- Develop and execute a content marketing strategy focused on patient education, including blog posts, videos, infographics, and other formats.

- Create compelling and accurate content that addresses common healthcare concerns and answers patient questions.

- Ensure content is accessible and easy to understand for diverse audiences.

Social Media Marketing:

- Manage the firm's presence on relevant social media platforms (e.g., Facebook, Instagram, LinkedIn).

- Develop and share engaging content, including patient success stories (with consent), health tips, and information about the firm's services.

- Interact with the online community and respond to inquiries professionally and in compliance with regulations.

Analytics and Reporting:

- Measure and report on the performance of all digital marketing campaigns using tools like Google Analytics, hotjar.

- Analyze key metrics (e.g., website traffic, conversion rates, social media engagement) to identify trends and optimize strategies.

- Advanced AI Integration: Leverage AI-powered analytics tools for deeper insights into patient behavior, campaign performance, and trends, and utilize AI for predictive analytics to forecast outcomes.

- Provide regular reports and data-driven insights to management.

Healthcare Compliance and Ethics:

- Ensure all marketing activities comply with HIPAA regulations, including patient privacy and data security.

- Obtain proper patient consent before using testimonials or sharing health information.

- Maintain accuracy and transparency in all marketing materials.

Collaboration:

- Work closely with internal teams, including sales, medical staff, and administration, to ensure marketing alignment.

- Collaborate with external agencies or vendors as needed.

Qualifications:

- Masters degree in marketing field from a Tier 1 / Tier 1.5 MBA College.

- Proven experience in digital marketing, with a focus on healthcare or a similar regulated industry.

- Strong understanding of digital marketing tools and techniques, including SEO, SEM, content marketing, social media marketing, and email marketing.