Apollo Finvest - Performance Marketing Manager

Description:

Apollo Finvest is looking for a Performance Marketing Manager who is obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems.

- Own all paid marketing efforts across Google, Meta, YouTube, and offline channels.

- Understand which borrower segments perform best and design campaigns to reach them.

- Run continuous A/B tests on creatives, audiences, copy, landing pages, and everything.

- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery.

- Work closely with the Data Science team to refine acquisition models and drive precision targeting.

- The ideal candidate has 7+ years of experience in digital marketing for personal loans in a fintech or NBFC.

- They should have strong experience running campaigns on Google Ads, Meta, WhatsApp, and YouTube, as well as experience working with credit or risk teams to build smarter targeting strategie