APEXneural - Digital Marketing Specialist

Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to join our growing marketing team. The ideal candidate will have hands-on experience across key digital channels and will be responsible for planning, executing, and optimizing digital campaigns to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business objectives.

- Plan and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.

- Create marketing funnels and customer journeys to maximize conversions.

- Conduct keyword research and implement on-page/off-page SEO strategies.

- Optimize website structure, meta tags, and content for search visibility.

- Monitor keyword rankings and improve domain authority through link-building initiatives.

- Schedule, monitor, and report on social engagement and campaign performance.

- Run data-driven performance campaigns (CPC, CPM, CPL, ROAS-focused).

- Track campaign performance using tools like Google Analytics, Google Tag Manager, and platform-specific dashboards.

- Prepare monthly/quarterly marketing performance reports with actionable insights.

Required Skills & Qualifications

- Master's or Bachelor's in any related field.

- 2+ years of hands-on experience in digital marketing or performance marketing roles.

- Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, and email marketing.

- Proficient in Google Analytics (GA4), Search Console, and marketing automation tools.