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- We are seeking a highly motivated and experienced Email Marketing Specialist to join our growing marketing team. - As the Email Marketing Specialist, you will be responsible for the strategy, execution, and optimization of all email marketing campaigns. - The ideal candidate is to be a data-driven individual with a proven track record of setting up, scaling, and successfully implementing email marketing strategies that drive engagement, conversions, and revenue growth. - You must have a deep understanding of email marketing best practices, a strong analytical mindset, and is comfortable working independently and taking ownership of the email marketing channel. Responsibilities: Strategy & Planning: - Develop and implement a comprehensive email marketing strategy from scratch aligned with overall business objectives. - Define target audiences and segmentation strategies to personalize email communications. - Establish key performance indicators (KPIs) and track campaign performance to measure success and identify areas for improvement. - Conduct A/B testing to optimize email subject lines, content, design, and send times. - Stay up-to-date on email marketing trends and best practices. Campaign Execution: - Manage the entire email campaign process, from ideation and content creation to deployment and analysis. - Create engaging and effective email content, including newsletters, promotional emails, transactional emails, and triggered campaigns. - Collaborate with designers and copywriters to ensure high-quality email creative. - Build and maintain email lists, ensuring data accuracy and compliance with data privacy regulations (e., GDPR, CAN-SPAM). - Utilize email marketing automation tools to streamline processes and improve efficiency. Technical Expertise: - Hands-on experience with email marketing platforms (like Mailchimp, Brevo, or similar tool). - Experience with Advance email systems like AWS SES or similar. - Strong understanding of email deliverability best practices and sender reputation management. - Experience with setting up and managing email marketing systems from scratch. - Familiarity with bulk email marketing regulations and best practices. - Proficient in HTML and CSS for email template development and optimization will be a plus. Collaboration & Communication: - Work closely with the rest of the marketing to ensure driving goals and targets. Qualifications:. - Bachelor's/Master's degree in Marketing, Communications, or a related field, but not required. - 3+ years of proven experience in email marketing, with a demonstrable track record of success. - Deep understanding of email marketing best practices, including segmentation, personalization, deliverability, and A/B testing. - Expertise in email marketing platforms and automation tools. - Excellent written and verbal communication skills. - Strong analytical and problem-solving skills. - Ability to work independently and manage multiple projects simultaneously. - Experience in setting up email marketing systems and campaigns from scratch is a strong plus. - Comfortable is using AI tools like ChatGPT, Gemini, and email campaigning AI would be a plus

Mohali

Punjab

Antier Solutions - Specialist - Email Marketing 

Job Description for Antier Solutions - Specialist - Email Marketing  in Antier Solutions in  Mohali Punjab for (3-4) years of experience. Apply Now!

Antier Solutions - Specialist - Email Marketing  | iimjobs.com