Anther - Assistant General Manager/Deputy General Manager - Brand Marketing - Beauty & Personal Care

Role Overview:

Looking for an experienced Brand Marketing professional to lead offline brand marketing initiatives for a leading beauty/personal care brand.

Key Responsibilities:

- Lead ATL and BTL marketing initiatives across the brand.

- Develop and execute offline brand campaigns, consumer activations and on-ground initiatives.

- Drive TV, Print, OOH, Radio, Events, Retail & Trade Marketing activities.

- Manage brand communication, campaign planning and execution.

- Work closely with sales, agencies and internal teams for seamless execution.

- Track campaign effectiveness, consumer response and brand performance.

- Manage marketing budgets and ensure effective utilization.

Ideal Candidate:

- 7+ years of experience in Brand Marketing.

- Must have experience with Beauty, Personal Care, Cosmetics or FMCG brands.

- Strong experience in offline/ATL marketing is mandatory.

- Experience in handling large-scale brand campaigns and agency management.

- Strong understanding of consumer marketing and brand building.