Job Description : We are seeking an experienced Performance Manager for Owned Channels with a strong background in managing and optimizing performance marketing campaigns within Direct-to-Consumer (D2C) brands. As a Performance Manager, you will be responsible for driving revenue growth and maximizing ROI across our owned digital channels. The ideal candidate will have 3-5 years of relevant experience in performance marketing for D2C brands. Responsibilities : - Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy for our owned digital channels, including website, email marketing, mobile app, and other owned properties. Define campaign objectives, KPIs, and targeting strategies to drive revenue and maximize ROI. - Campaign Management: Plan, execute, and optimize performance marketing campaigns across owned channels. This includes managing campaign budgets, bid strategies, ad placements, and creative assets. Continuously monitor campaign performance and make data-driven optimizations to improve results. - Conversion Rate Optimization (CRO): Identify opportunities to improve website and landing page conversion rates. Collaborate with the design and development teams to implement A/B testing, optimize user experience (UX), and reduce friction points in the customer journey. - Email Marketing Optimization: Develop and execute email marketing campaigns to drive engagement, retention, and conversions. Optimize email templates, subject lines, and content to improve open rates, click-through rates, and conversions. Leverage segmentation and personalization strategies to enhance campaign effectiveness. - Performance Analysis and Reporting: Utilize web analytics tools and attribution models to measure and track key performance metrics across owned channels. Generate regular reports on campaign performance, revenue trends, customer behavior, and provide actionable insights for optimization. - Data-driven Decision Making: Utilize data and analytics to identify trends, opportunities, and challenges. Make informed decisions on campaign targeting, budget allocation, and channel optimization. Conduct A/B testing and implement data-driven experiments to improve campaign performance. - Collaboration with Cross-functional Teams: Collaborate with marketing, creative, and product teams to align performance marketing strategies with overall brand initiatives. Provide insights and recommendations to optimize owned channels based on customer insights, industry trends, and competitive analysis. - Stay Updated with Industry Trends: Keep abreast of industry trends, emerging technologies, and best practices in performance marketing and owned channels. Identify new growth opportunities and innovative strategies to enhance performance and drive revenue growth. Requirements : - Bachelor's/Masters degree in marketing, business administration, or a related field. - 3-5 years of experience in performance marketing, preferably within D2C brands. - Proven track record of driving revenue growth and maximizing ROI through performance marketing campaigns. - Strong understanding of owned digital channels, including websites, email marketing, and mobile apps. - Proficiency in performance marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, email marketing platforms). - Experience with conversion rate optimization (CRO) techniques and A/B testing. - Analytical mindset with the ability to interpret data and generate actionable insights. - Familiarity with web analytics, attribution models, and data-driven decision making. If you are a results-oriented Performance Manager with a passion for D2C brands and a proven ability to drive revenue growth through performance marketing campaigns on owned channels, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and achievements in performance marketing.

Gurgaon/Gurugram

Antara - Performance Manager - Owned Channels - D2C Segment 

Job Description for Antara - Performance Manager - Owned Channels - D2C Segment  in ANTARA ASSISTED CARE SERVICES LIMITED in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!