ANSR Reviews by Employees

Recruitment Specialist

ANSR is the market leader in helping global organisations accelerate digital transformation and technology innovation through Global Capability Centers (GCCs, also called Captive, Shared Service Centers, CoE, Offshore Development Centers, etc). For years, companies cutting across industries and markets have relied on ANSR's expertise to bQuicuild high performance, technology, business, and innovation teams across the world. We are seeking a highly motivated and experienced Senior Manager to join our dynamic Demand Marketing team. This strategic role is critical for designing and implementing integrated campaigns aimed at driving demand generation and achieving business objectives. The ideal candidate will have a proven track record in managing complex marketing campaigns, excellent leadership skills, and the ability to work collaboratively across various departments. Key Responsibilities: Campaign Strategy and Planning: - Expertise in ABM strategy and tactics to build an integrated approach to target must have accounts. - Should be able to create ABM touch points, content for targeted ICP. - Develop and execute comprehensive, multi-channel marketing campaigns to drive demand generation and brand awareness. Global Capability Center needs an extremely different approach vs marketing a product/services portfolio. - Should be able to design campaigns for CXO audience and determine the most effective strategies to engage during the long awareness & consideration cy cles and convert them. - Write short form content (email, LinkedIn, 1:1 outreach) content for CXO and VP audience - Bring in new ways of leveraging ABM, referral led campaigns and collaborate with key stakeholders to align campaign goals with business objectives. - Integrate tools to ensure you the systems and processes are integrated and enables best experience for the prospects. Campaign Execution and Management: - Lead the end-to-end management of integrated marketing campaigns (email/social/paid/events/funnel-based campaigns/etc), ensuring timely delivery and quality execution. - Build campaign cohorts (by function/by industry/by persona/CXOs/etc) and utilize a mix of digital, content, social media, email, events, and other marketing channels to maximize reach and engagement. - Leverage existing content, marketing assets to support the Demand related outreach campaigns effectively. Demand Generation: - Develop and implement strategies to generate high-quality leads and nurture them through the sales funnel. - Leverage marketing automation tools and CRM systems to track and manage leads. - Collaborate with the sales team to ensure seamless lead handoff and follow-up. - Ensure to deliver on quarterly targets across campaigns. Performance Analysis and Optimization: - Monitor and analyse campaign performance using key metrics and KPIs to assess effectiveness and ROI. - Continuously optimize campaigns based on data-driven insights and feedback. - Prepare and present detailed reports on campaign performance to senior management. Team Leadership and Collaboration: - Mentor and guide junior team members, fostering a collaborative and high-performance culture. - Work closely with cross-functional teams including sales, product, and customer success to ensure alignment and synergy.

Bangalore

Senior Manager - Campaign 

Job Description for Senior Manager - Campaign  in ANSR in  Bangalore for (7-12) years of experience. Apply Now!