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About Annalect India Annalect is an integral part of Omnicom Group, a leading global marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics), Media Services, Market Research, and Business Support Services. We currently have 2200+ amazing colleagues (in Annalect India) who are committed to solving our clients' pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together! About the role The Business Head of Marketing Science is responsible for Annalect's Marketing Science team. You will lead the insights and analytics practice for your designated client team. You will work closely with our agency partners to shape the strategic direction through data-driven insights, audience/advanced analytics, and performance-driven measurement. Responsibilities - Work with the CAO to manage the measurement function within Annalect - Manage the P&L - Managing recruiting - Develop new measurement methodologies - Enhance existing methodologies - Partner with agency account leadership to provide input into and ensure continual use of approved methodologies, frameworks, and capabilities - Provide global data and analytic leadership and drive consistency across all of the marketing sciences resources - Guide and approve the creation of output templates for behavioral audience insights, audience segmentation, and predictive modeling - Align methodology for budget allocation and scenario planning - Provide guidance on core measurement components, optimization, and testing templates - Review key optimization recommendations across markets/regions on the ongoing basis - Facilitate ongoing communication between marketing science resources across markets and regions (knowledge sharing, consistency, innovation) Requirements - 15+ years of overall relevant experience - 5+ years of senior-level experience at an integrated agency, marketing analytics, or a consulting firm preferred - 10+ years of people management experience - Experience and deep knowledge of audience clustering/segmentation/profiling, audience predictive modeling, marketing mix modeling/econometric analysis, budget allocation/scenario planning, and market research techniques (e.g. custom survey research, advertising testing) - Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc), marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics tools (e.g. Google Analytics, Adobe Analytics), data sources (web click-stream, TV STB, 3P compilers online and offline, location providers, purchase co-ops/loyalty cards/credit and debit cards) - Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences, or business/marketing-related fields - Advanced degree (MBA/MS) is preferred Perks of working at Annalect : - Culture! We have an incredibly fun, collaborative, and friendly environment, and often host social and learning activities such as game night, speaker series, and so much more! - Generous vacation policy. Paid time off (PTO) includes vacation days, personal days, and a Summer Friday program. - Extended time off around the holiday season. Our office is closed between Xmas and New Year to encourage our hardworking employees time to rest, recharge and celebrate the season with family and friends. - As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate. We are an equal-opportunity employer. Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carry out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline, and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.

Bangalore

Annalect -  Business Head - Marketing Science 

Job Description for Annalect -  Business Head - Marketing Science  in Omnicom Media Group India Private Limited in  Bangalore for (15-20) years of experience. Apply Now!

Annalect -  Business Head - Marketing Science  | iimjobs.com