Job Title: Head of Marketing (E-Commerce - Digital) Location: Chennai, Tamil Nadu Company: Annachy (Powered by Super Saravana Stores) About the Role: We are looking for a results-oriented and experienced Head of Marketing to lead our growth marketing efforts across both digital and offline channels. You will play a key role in driving user acquisition, boosting customer retention, and building a strong brand presence. The ideal candidate will have a solid grasp of both traditional and digital marketing practices, with a proven track record of implementing multi-channel campaigns for measurable growth. Key Responsibilities: - Growth Strategy Development: Define and lead a holistic marketing strategy with a clear focus on driving user acquisition, engagement, and retention, ensuring DAU growth. - Budget & ROI Management: Manage the marketing budget with a focus on optimizing spend to ensure maximum ROI across all campaigns. - Digital Marketing Leadership: Spearhead our digital marketing efforts (SEO/SEM, paid advertising, content marketing, social media, influencer marketing) to generate leads and enhance conversion rates. - Performance Marketing & Analytics: Drive data-driven decision-making by using analytics and KPIs to track campaign performance, iterating constantly for improvements. - Offline & Regional Campaigns: Lead offline campaigns (outdoor, print, radio, community outreach), ensuring they are aligned with our overall brand message and focus on local market penetration. - Synergy Across Channels: Build synergy between offline and digital marketing efforts to create unified customer journeys across touchpoints. - Brand Positioning: Shape and evolve the Annachy brand, ensuring that it resonates with our target audience both locally and beyond. - Team Development & Leadership: Build and lead a high-performing marketing team, fostering a culture of innovation and growth. Work with product, tech and customer service teams to ensure marketing efforts are aligned with business objectives. - Vendor & Partnership Management: Oversee relationships with external agencies, media partners, and influencers, ensuring successful execution of marketing plans. - Customer Insights & Market Research: Leverage market research and customer insights to identify growth opportunities and refine messaging to meet customer needs. Qualifications: - 7+ years of experience in a senior marketing role within the e-commerce or retail sector, with a focus on growth marketing. - Extensive experience in leading both digital and offline marketing strategies, with a proven ability to scale user acquisition. - Proficiency in using performance marketing tools, data analytics platforms, and marketing automation platforms. - Experience managing multi-channel marketing campaigns with a focus on maximizing customer lifetime value. - Proven expertise in budget management and optimizing marketing spend - Strong leadership and team management skills, with the ability to motivate and inspire a marketing team. - Excellent communication skills, with the ability to build and nurture external and internal relationships. Preferred: - Good understanding of the Tamil Nadu market, with experience tailoring campaigns to local consumer behaviour and preferences. - Hands-on experience working in e-commerce platforms or B2C marketplaces. - Familiarity with CRM tools and loyalty programs to enhance customer retention. Why Annachy? Growth Potential: You will get to play a pivotal role in building a high-growth company from the ground up- a unique- opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India. Attractive compensation and benefits for the right candidate; Esops in future, as appropriate.

Chennai

Annachy - Head - Marketing - eCommerce Domain 

Job Description for Annachy - Head - Marketing - eCommerce Domain  in SUPER SARAVANA STORES EMART PRIVATE LIMITED in  Chennai for (7-20) years of experience. Apply Now!